News: Portfolio 2005

TRAFFIC PULSE® CHOSEN BY THE WEATHER CHANNEL® TO DELIVER LIVE TRAFFIC CONDITIONS TO MILLIONS

Deployment of Traffic Pulse® Solutions to the Weather Channel's Loyal Viewers and Visitors to Begin Later This Year

Atlanta, GA -- March 8, 2005 -- The Weather Channel, the nation's leading source for weather information, today announced their selection of Traffic Pulse provided by Traffic.com, the leading independent provider of interactive traffic solutions, for the delivery of real-time traffic data across The Weather Channel platforms: television, Web, and desktop applications. The Traffic Pulse solutions suite will enhance The Weather Channel portfolio of services. Implementation will begin in May, 2005.

"Like the weather, traffic patterns play a vital role in the lives of millions of Americans every day," said Debora Wilson, president, The Weather Channel. "We are constantly exploring new ways to add relevant information to our broadcasts and online content offerings. Our research indicates that traffic is something that consumers directly associate with weather. By integrating Traffic Pulse's state-of-the-art traffic information into our weather forecasts and reports, we are adding significant value for our viewers, advertisers and marketing partners."

Wilson noted that Traffic Pulse was selected because of its proprietary digital roadside sensor data collection resources, along with its ability to provide unique lane-by-lane traffic information, which includes average speed, volume and even type of vehicle. The flexible technology and consumer-focused content presentation deliver the high quality, accuracy, and breadth of coverage that is expected from The Weather Channel.

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