News: Portfolio 2005

TRAFFIC.COM® SECURES $20 MILLION IN FUNDING

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Digital data coverage has broadened, increasing market reach.

Aggressively pursuing a goal of full U.S. coverage, the company has focused on operational expansion for data collection via traditional processes in combination with a powerful wireless sensor network. This comprehensive data aggregation and advanced technology integration provides highly accurate, detailed information such as lane-by-lane flow, volume, and occupancy data utilized across the suite of products and services. Recently deployed sensors increased geographic coverage, bringing the total Traffic.com potential reach to 93 million consumers aged sixteen and

older. "The company's first quarter milestonesdemonstratethat Traffic.com'sproducts and services continue to be well received by major customers in media, telematics, government, as well as by consumers," said Jason Crist, Managing Director of Washington D.C. based Columbia Partners L.L.C. Private Capital. "We are pleased to provide ongoing financial support for Traffic.com and believe the company has the combination of strong leadership and flexible technology for sustained success."

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