News: Portfolio 2006

HealthMarkets^sm     Selects Haley As A Business Rules Supplier

Leading Health and Life Insurer Selects Haley's BRMS Solution for Its SOA Environment

October 16, 2006: - Pittsburgh, Pa., Haley Systems, Inc. today announced that HealthMarkets, a leading provider of affordable health and life insurance for individuals, the self-employed, small businesses and students, has selected its Business Rules Management System (BRMS).

HealthMarkets selected Haley as a business rules vendor following a successful implementation of Haley's BRMS. Among the key reasons for selecting Haley were the system's platform independence, English authoring and support for a Service-Oriented Architecture (SOA) capability in both the runtime and authoring environments. HealthMarkets intends to use Haley in an SOA environment to achieve a shared business rule repository that will reduce duplicate business logic throughout multiple applications.

"We believe that the Haley BRMS solution enhances our ability to develop and support our business applications," said Edward J. Zecchini, Senior Vice President and Chief Information Officer of HealthMarkets. "We anticipate that Haley's BRMS technology will enable our business and technical teams to respond quickly to the constantly changing landscape of regulatory, underwriting and marketing rules of the health and life insurance industry."

By adopting Haley's BRMS, HealthMarkets hopes to improve speed-to-market and agent and customer experience at the point of sale. HealthMarkets sought a small, fast and nimble business rules engine that could handle the complex network of underwriting, regulatory and marketing business rules for its products.

Chief among the factors contributing to HealthMarkets' decision to select Haley's BRMS were its level of platform independence and its English-based natural language rules authoring. This technology provides HealthMarkets with the ability to use a single governing document of all product configuration rules that can be easily understood by the entire organization.

Page: 12 3