News: Portfolio 2007

Holt, Kopelman collaborate on search-marketing firm

(continued)

and solutions coming at you that you're not really sure where to turn. These people really seem to have crystallized what's important and what's not important and where to focus, and that really is an important knowledge to have."

 

Commerce360 uses ClickEquations itself and shares the results with its customers. It's building a user interface for the software and would like eventually to let customers use it themselves.
Although there are many firms doing search marketing, Holt said only five she knows of are building search-marketing automation technology and even they only use it to help clients figure out how much to bid on keywords.

 

The fact that Commerce360 is venture-backed means eventually it will have to be sold or go public, but Holt doesn't expect either to happen soon.

 

 

"We'd like to build a big company, so I don't think it's going to be a TurnTide kind of a time frame," she said.

 

UP CLOSE

NAME: Lucinda Duncalfe Holt
AGE: 44
TITLE: CEO, director
EMPLOYER: Commerce360 Inc.
PROFESSIONAL EXPERIENCE: Founder, chairman, Cuts Inc.; founder, president, CEO and director, TurnTide Inc.; chairman, president, treasurer, secretary, Destiny Software/Destiny WebSolutions; president, CEO, director, Destiny Software/Destiny WebSolutions.
EDUCATION: BA, psychology, University of Pennsylvania; MBA, the Wharton School.
HOMETOWN: New York
CURRENT HOME: Lafayette Hill

 

 

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